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A lot of work goes into creating an influencer brand post.

The process begins with the brand: creating a brief and creative mood board, then identifying and selecting the right influencers.

From there it's necessary to shepherd the production and publishing process along.

Finally, the brand needs to give feedback for future improvements and ensure payment.

An infographic (below) from Cure Media provides an overview of this workflow, covering the key steps from start to finish.

Check out the infographic:

The work behind an influencer post infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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