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Seven Simple Ways You Can Strengthen Customer Relationships

by Stephanie Phillips  |  
August 16, 2011

In this article, you'll learn...

  • Keys to building and maintaining strong customer relationships
  • Strategic steps to keeping customers engaged and invested in your business

In the business world, a company can successfully build its brand name in many ways—advertising, online marketing, social media, and a plethora of other building processes. With a little hard work and a solid business plan, business owners can get their budding companies off to the right start.

But perhaps the factor most important for the continued success of a company is its relationships with customers. Through positive word-of-mouth, those customers may be the champions needed to bring in new clients and provide an overall boon to the business.

Many business owners, however, are uncertain how to build strong customer relationships. The process is actually simple if the professional knows some proven techniques to employ.

Take these seven steps to effectively strengthen your customer relationships:

  1. Send greeting cards
  2. Keep lines of communication with customers open
  3. Know the stages of customer loyalty
  4. Provide customer support
  5. Ask for customers' opinions
  6. Don't overlook current customers in your marketing
  7. Adapt your business plan/model

1. Send greeting cards

Simple gestures can go a long way. For the holidays, send cards to your customers to express how grateful you are for them and their business. That one simple act will make your customers feel respected, valued, and, best of all, appreciated. Taking a few breaks from selling your company to do an unselfish act will make your customers feel good.

2. Keep an open line of communication

Research shows that when customers receive multiple methods of communication, they are more likely to remain loyal. And, in many instances, the most effective communications incorporate soft sells rather than hard-hitting sales language.

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Stephanie Phillips is a social media advocate at small business credit card comparison website Reach her via

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  • by Adrian Halley Tue Aug 16, 2011 via web

    Some great tips there Stephanie!

    At Feedbackify, we find that making it really easy for your customers to be heard (in a private setting) enables you to identify and focus your efforts on the real customer pain points, while making them feel valued.

    Feeling listened to and seeing that your contributions are being acted on is a pretty sure-fire way of cementing any relationship.

    Adrian Halley
    Founder & CEO, Feedbackify

  • by SpencerBroome Tue Aug 16, 2011 via web

    The thing is, for many people these aren't "simple."

  • by Lou Lambert Tue Aug 16, 2011 via web

    Sounds like Customer Service to me....... One important aspect that many sales executives neglect. Too busy & worried about the next sale. This is where 'churn' comes in.
    You should never be to busy to 'listen' to your customers......whether they are active or not!

  • by Ken Vermeille Tue Aug 16, 2011 via web

    I think they are simple, especially the greeting cards

  • by HenGz Tue Aug 16, 2011 via web

    Totally agree! I think greeting cards can be sent out using e-mail if customer base is too big

  • by Dorothy Tue Nov 4, 2014 via web

    The best thing you can do for your customer is not treat them like a one-time transaction; you should make accommodations to give the buyer a satisfactory experience, along with an incentive to return for more of your business.

    That’s why you need to have an established relationship with your customers. Always remember to gather and retain all the data and information for each one. The more you know about their history with your company, the better equipped you are to plan ahead and adapt your products or services for them.

    Investing in a CRM software can really boost your customer service. Not only can you streamline and store endless amounts of information that you can grab at anytime, but you will know the history of each client (what are their biggest grievances, when was their last phone call, etc).

    Taking it an extra step, using email marketing is also a convenient way to manage your contacts and send them personal and professional emails with updates about your company, promotions, giveaways, etc.

    Benchmark Email has teamed up with Salesforce to create a great free plugin for all online businesses to use. You can safely connect both your email marketing account and CRM account together, therefore simultaneously providing excellent customer service and targeted marketing :)

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