Contributed by Kerry O'Shea Gorgone
- How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and ...
- Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses ...
- Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** ...
- How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration ...
- Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve ...
- The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]
Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into ...
- How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie ...
- Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the ...
- Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]
Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer ...
- How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled ...
- Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]
Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing ...
- Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand ...
- The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]
TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on ...
- The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through ...
- Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible ...
- How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome ...
- How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. ...
- For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform ...
- What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]
Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's ...
- How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
- Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]
"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful ...
- Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means ...
- Marketers' 10 Most Common Copyright Questions... Answered!
Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
- Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the ...
- Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]
Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains ...
- How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven ...
- B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve ...
- Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and ...
- Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very ...
- Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]
Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, ...
- Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from ...
- Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]
Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this ...
- Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]
Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern ...
- The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
- Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, ...
- Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and ...
- Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]
Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters ...
- Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]
Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make ...
- Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize ...
- How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]
Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves ...
- Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of ...
- Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
- What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at ...
- Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]
Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd ...
- How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]
One World Play Project Chief Catalyst Neill Duffy explains how brands benefit from partnering with organizations to support causes, the ...
- When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can ...
- Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your ...
- You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his ...
- How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast]
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for ...
- How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why ...
- Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the ...
- Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring ...
- A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out ...
- How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]
B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their ...
- Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]
Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more.
- Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards ...
- GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others ...
- Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]
Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how ...
- The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can ...
- The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based ...
- Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance ...
- How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial ...
- Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use ...
- How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive ...
- Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the ...
- Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the ...
- How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers ...
- Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]
Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are ...
- Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable.
- Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains ...
- Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a ...
- How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and ...
- The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, ...
- From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and ...
- 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 ...
- Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training ...
- Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how ...
- Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
- Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how ...
- Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]
Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content ...
- Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a ...
- Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use ...
- Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]
Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with ...
- The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]
Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and ...
- Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a ...
- True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]
JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social ...
- Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities ...
- How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast]
Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers ...
- Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]
Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to ...
- How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]
Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less ...
- Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]
Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event ...
- Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]
Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online ...
- Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]
Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his ...
- Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, ...
- Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]
What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend ...
- Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]
Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a ...
- Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating ...
- Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... ...
- Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]
Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock ...
- From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author ...