To end 2015 right, we've produced an extra-long episode of Marketing Smarts featuring 12 of the smartest marketers in the business, all answering the same questions: What's on your holiday wish list for marketers? What should marketers stop doing, and what do you want to see more of in the coming year?
Our guests share their insight, complete with how-to advice and examples, so you can jump into the new year with a whole new approach to marketing.
I've brought back my favorite guest host, Mack Collier, a social strategist, speaker, author of the book Think Like a Rock Star, and the host of the Fan-Damn-Tastic Marketing Show. (Check out his guest turns on Marketing Smarts : episode 94 about his book, Think Like a Rock Star, and episode 187 about marketing conferences.)
This final episode of 2015 features all-new Marketing Smarts content from authors, thought leaders, strategists, and big-brand marketers. Listen to the show and find out what these industry luminaries recommend for 2016.
For each guest's full Marketing Smarts interview, click the episode number:
This star-studded episode is action-packed! Be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!
This special yearend episode brought to you by Experian Marketing Services:
Re-think the traditional customer journey. Build a scalable framework that, like a "choose your adventure" novel, responds to each customer's decisions to deliver a unique path of experiences. Download our free guide to see how you can create intelligent interactions with your customers, every time.
Music credit: Noam Weinstein.
12 smart marketers: Tim Hayden, Dr. Carl Marci, Mark W. Schaefer, Jay Baer, Jon Miller, Matt Grant, Tom Webster, Tamsen Webster, Gini Dietrich, Ekaterina Walter, Nick Westergaard, and Dorie Clark.
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