MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

When we think about mobile, the picture that most frequently pops to mind is of consumers constantly talking, texting, and app-ing via their anytime-anywhere devices. But that image tells only part of mobile's story—and portrays only half of mobile's tremendous marketing potential. Why? Because mobile isn't just a communications device for consumers; it's an indispensable business tool for keeping today's professionals connected, informed, and productive.

Take a step back and look at the bigger picture (and the big B2B marketing opportunity). Mobile is the one device that is always with business markets, enabling business professionals to stay in touch with their teams (no matter their location), abreast of critical business information in real time, and connected to the Web to ensure high productivity. Furthermore, mobile is with modern-day professionals at every marketing touch point where companies work to connect with them—both online and offline.

Indeed, mobile is a friend, not a foe, of B2B. Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs are not using mobile to bolster their marketing.

So, how can mobile be your B2B's BFF (best friend forever)?

In my previous video segment on B2B mobile marketing, I covered the key strategies for how B2Bs can succeed via mobile. And in the following segment (run time: 9:30), I present several ideas on how mobile can...

  • Extend B2B printed collateral into a broader conversation
  • Convey complex B2B information by integrating video
  • Transform printed communications into dynamic B2B apps
  • Extend dialogues with B2B audiences via SMS communications
  • Enable new B2B programs by re-imagining B2B thought-leadership content
  • Provide friction-free mobile experiences for B2B audiences

Please view the video, and start using mobile as your B2B brand's BFF!


Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Christina

Christina "CK" Kerley is a strategist, speaker, and trainer on innovation through mobile and smart technologies ("The Internet of Things"). Access her e-books and videos.

Twitter: @CKsays