PRO Case Study
Case Study: How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyalty
by Kimberly SmithCompany: Days for Business Alliance (Days Inn)
Contact: Tina Perry, Regional Director of Marketing for Days Inn
Location: Parsippany, NJ
Industry: Hospitality/Lodging, B2B
Annual revenue: Confidential
Number of employees: Confidential
Quick Read
Shortly after you check in at your hotel, your mobile device receives a text message from the staff notifying you of the location and start time of the meeting you're there to attend. Subsequent texts throughout the remainder of your stay offer happy-hour reminders, restaurant coupons, and the airport shuttle schedule for your date of departure.
After you check out, one more message of thanks pops up, extending well-wishes for your trip ahead.
This is customer service 2.0 for the hospitality industry. And it's just one of the ways a select group of Days Inn hotels is using text marketing to stay afloat in a troubled marketplace.
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Comments
Great insights.Integrated marketing is set to make its lasting mark and texting is a key part of the package
Interesting performance ofthe idea. How people shows the coupon discount received on mobile?