Company: One Day, One Job
Contact: Willy Franzen, Founder
Industry: Human Resources (Internet)
Annual revenue: Confidential
Number of employees: 1
One Day, One Job—an online company that specializes in helping college students find entry-level jobs—aspired to grow its Web traffic and was attracted to Facebook by the vast numbers of active students on the network.
Although the company set up a Facebook Page, it was more interested in leveraging the precise targeting capability of Facebook's advertising platform.