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Case Study: A Facebook Experiment in Ad Targeting

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Company: One Day, One Job
Contact: Willy Franzen, Founder
Location: Chicago
Industry: Human Resources (Internet)
Annual revenue: Confidential
Number of employees: 1

Quick Read

One Day, One Job—an online company that specializes in helping college students find entry-level jobs—aspired to grow its Web traffic and was attracted to Facebook by the vast numbers of active students on the network.

Challenge

Although the company set up a Facebook Page, it was more interested in leveraging the precise targeting capability of Facebook's advertising platform.


Campaign


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Jason Alba is the author of I'm on LinkedIn—Now What??? and is working on his second book, I'm on Facebook—Now What???. He blogs on networking, career management, personal branding, and job search topics at JibberJobber.

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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  • by Josue Cevallos Thu Sep 10, 2009 via web

    I see this becoming more popular and a great way to stand out from the crowd when applying for jobs.

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