This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 608,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: How Getting Personal Helped Spur Renewals for the Golden State Warriors

by   |    |  542 views

Company: Golden State Warriors
Contact: Robert Rowell, president
Location: Oakland, Calif.
Industry: Professional sports
Annual revenue: Confidential
Number of employees: Confidential

Quick Read

Although fans often take sports-team loyalties personally, rarely do those teams get personal with the fans. The Golden State Warriors, however, made that effort with a video and voice solution that offered an unexpected treat for the team's season-ticket holders.

Team president Robert Rowell reports that the experience was well received by those fans, and the organization has enjoyed success in its annual season-ticket renewal campaign.

Challenge


The Golden State Warriors are the official National Basketball Association (NBA) team in the San Francisco Bay Area. Every year, as the season nears its end, the team launches a campaign to motivate its season-ticket holders to renew their seats.


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!