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Can Geolocation Apps Win Over Smartphone Users?

April 28, 2011
  |  11,641 views

Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse.

Among surveyed smartphone owners who use location-based apps, Facebook Places is the most popular (42%), followed by Google Latitude (27%) and Foursquare (25%).

The high adoption level of Facebook Places is likely due to the incidental lift driven by the huge success of the Facebook mobile app, White Horse notes.

Below, other findings from the report titled Lost in Geolocation, based on survey of 437 smartphone users, by White Horse Productions.


Seeking Personal Connections

Users of location-based apps are drawn to such services for personal connections (41%) and to find information on places from people they trust (21%). 



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  • by Ami Martin Thu Apr 28, 2011 via web

    If you are interested in downloading the full "Lost in Geolocation" report visit: www.whitehorse.com/reports

    Or, access the "5 Breakaway Mobile Marketing Insights" webinar at: www.whitehorse.com/webinars

  • by Chris Ogi Thu Jul 14, 2011 via web

    Social websites and apps should give people the opportunity to decide on their privacy…

    I carry out a survey on geolocation. If someone has some time and desire to answer a few questions - it would really help me:)

    survey link: http://www.surveypie.com/survey100347

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