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Key Mobile Marketing Stats and Trends for 2012

February 28, 2012

The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

Moreover, 2012 is expected to bring more change, as the mobile industry continues to innovate, and as consumers increasingly integrate mobile behaviors into their lives, using multiple devices and platforms, according to the report.

Below, an overview of comScore's annual mobile report, "2012 Mobile Future in Focus," which explores trends in four broad areas: smartphone adoption; mobile media consumption; platform ecosystem dynamics; and tablet adoption and shifts in multi-device digital media consumption.

Smartphone Adoption 

Some 48.1% of all US mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points (PPs) from 27.0% one year earlier.

Smartphone ownership among men (51.3%) is slightly higher than for women (48.3%), while the sweet spot in terms of age is between 25 and 44: 25.6% of mobile subscribers are age 25-34 and 20.7% are age 35-44:

Mobile Content Consumption

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  • by Max Mon Apr 2, 2012 via web

    Great data, but how do conversion rates compare for mobile devices Vs PCs?

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