Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Americans Hazy on the Meaning of 'Cloud Computing'

by Lenna Garibian  |  
December 20, 2012
  |  1,448 views

More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all cloud-based activities—according to a survey from Citrix.

Moreover, nearly one in three (32%) online adults say the cloud is "a thing of the future," while nearly one in four (22%) admit they've pretended to know what the cloud is or how it works.

Below, additional findings from the Citrix Cloud Survey, conducted by Wakefield Research.

Asked to define what "the cloud" is, a plurality (29%) of Americans cited some type of weather-related term (e.g., the sky, or an actual cloud). Only 16% said (correctly) the cloud is a computer network to store, access, and share data from Internet-connected devices.

Moreover, it's not just the name that's puzzling. Most Americans are also unsure about how the cloud works: 51% said they believe stormy weather interferes with cloud computing:


Even so, most (68%) respondents, after being exposed to the meaning of the cloud, recognized its benefits and cited the following as the cloud's top economic advantages:

  • Lower costs: 35%
  • Improving consumer engagement for businesses: 35%
  • A catalyst for small business growth: 32%

Also, 40% of the Americans surveyed cited the ability to access work information from home in their "birthday suit" as a top advantage of the cloud, while 35% cited the ability to share information with people they'd rather not interact with in person.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

Rate this  

Overall rating

  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
1 rating(s)

Add a Comment

Comments

  • by Bart Thu Dec 20, 2012 via web

    Classic. Just classic.

  • by Justine Thu Dec 20, 2012 via web

    After reading this, hoping there'd be a clear definition, I'm still foggy about what cloud storage is.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!