More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all cloud-based activities—according to a survey from Citrix.

Moreover, nearly one in three (32%) online adults say the cloud is "a thing of the future," while nearly one in four (22%) admit they've pretended to know what the cloud is or how it works.

Below, additional findings from the Citrix Cloud Survey, conducted by Wakefield Research.

Asked to define what "the cloud" is, a plurality (29%) of Americans cited some type of weather-related term (e.g., the sky, or an actual cloud). Only 16% said (correctly) the cloud is a computer network to store, access, and share data from Internet-connected devices.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.