Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers.

On average, brands answered 55% of the questions posed by their Facebook fans in the fourth quarter of 2012, up from 48% in 3Q12 and 30% in 2Q12.

Those increases occurred even as the volume of questions posted on Facebook brand pages grew an average of 26% between 2Q12 and 4Q12.

Also, brands are responding to questions more quickly. The average time taken to respond to a Facebook query fell to 13.7 hours in 4Q12, down from 19.5 hours in 3Q12 and 20.9 hours in 2Q12.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.