The Vine mobile application, which allows users to create short, six-second looping videos, has until recently been available only for iOS (an Android version was released earlier this month).
Nevertheless, its engagement rate on Twitter, which owns Vine, is fast approaching that of YouTube videos shared via Twitter.
The report, which examined more than 30,000 tweets by selected brands between May 5 and June 5, found that YouTube videos had a 0.048% engagement rate, while Vine videos had a 0.031% engagement rate.
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