The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study by Mediative.

Overall, men use their phones more than women to search in the categories of automotive/transportation and electronics (the biggest difference by gender was in those two categories). Women search more than men do for food/beverage, health/medicine, personal care, and shopping.

Below, additional key findings from the report, which was based on an eye-tracking study and an online survey of 556 Canadian adults.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji