On average, seniors and Boomers (defined in the report as those age 45 or older) spend 19 hours a week online, but they spend 16 hours watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.
Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults.
- The Internet is the top source for gathering information on topics of interest for Baby Boomers and seniors, outpacing television and print media by a substantial margin.
- News and weather is the most popular type of information accessed by Boomers and seniors online (66% accessed in the past month), followed by shopping (57%), coupons/discounts/daily deals (45%), food information (44%), and games (43%).
- 54% of Boomers/seniors watch online video, compared with 65% of the general population.
- YouTube is the most popular video site (used by 82% of Boomers/seniors), followed by Facebook (43%), Netflix (23%), and Hulu (23%).
- The top motivations for viewing online videos include being entertained (63% of respondents), watching funny videos (51%), relaxing (44%), and staying up to date with the latest news (40%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji