However, most would only do so with known or favorite brands and would want to ensure the messages contain relevant marketing opportunities, alerts, and notices that they have elected to receive.
The vast majority of survey respondents (88%) said they should have the option to opt in before a company contacts them on their mobile devices.
Asked why they would share mobile location data with a company...
- 47% said they would do so in order to receive relevant offers or discount coupons.
- 45% said in order to receive information they have requested.
- 36% said to help solve customer service issues.
- 24% said in order to check-in or post on social networking sites.