Most consumers (80%) would share their mobile location data with brands in return for receiving useful SMS or push messages, according to a recent survey by mBlox.

However, most would only do so with known or favorite brands and would want to ensure the messages contain relevant marketing opportunities, alerts, and notices that they have elected to receive.

The vast majority of survey respondents (88%) said they should have the option to opt in before a company contacts them on their mobile devices.

Asked why they would share mobile location data with a company...

  • 47% said they would do so in order to receive relevant offers or discount coupons.
  • 45% said in order to receive information they have requested.
  • 36% said to help solve customer service issues.
  • 24% said in order to check-in or post on social networking sites.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji