Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven.

However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found.

In general, Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji