The report, which was based on an analysis of 60 million pieces of unique content written by over 25 million social accounts, found that there has been a significant increase in both the amount of social spam and in the number of ways that it is distributed.
Simple text- and link-based posts were found to be the most popular types of social media spam, while "Like-jacking," social bots, fake accounts, and "spammy apps" were the most prevalent forms of distribution.
Nexgate estimates that one out of every 200 social media messages now contains spam—including lures to adult content, malware, and get-rich-quick schemes. The analysis also found increased growth in "spamdexing" (posting links to legitimate websites from spammy accounts in order to boost the sites in search results).
Overall, the analysis found that the rate of spam is now growing faster than the rate of comments on social networks.
Below, additional key findings from the report.
Spam by Network
- Nexgate found that Facebook and YouTube contain the most spam content compared with other social media networks.
- Facebook had the highest number of phishing attacks seeking personally identifiable information—more than four times the other social media networks.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji