Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).
However, 44% of consumer companies haven't yet measured the return on investment of their social media efforts: 32% haven't measured ROI but plan to, and 12% have no plans to measure the return.
Below, additional key findings from the report, which was based on data from a survey of 655 large consumer companies located in North America, Europe, Asia-Pacific, and Latin America.
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