Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just two years ago, according to a recent report by Common Sense Media.
In particular, access to tablets has spiked, with a fivefold increase in ownership of devices such as iPads in the past two years among families with young children: from 8% in 2011 to 40% in 2013.
Below, additional key findings from the report, which was based on a nationally representative survey of 1,463 US parents of children age 8 and under.
- 72% percent of children age 8 and under have used a mobile device for some type of media activity such as playing games, watching videos, or using apps, up from 38% in 2011.
- 38% of children under 2 have used a mobile device for media (compared with 10% two years ago).
- The percentage of children who use mobile devices on a daily basis—at least once a day or more—has more than doubled, from 8% to 17%.
- Children age 8 and under spend 12 minutes less per day watching TV, 9 minutes less watching DVDs, 6 minutes less using a computer, and 4 minutes less playing video games than they did just two years ago.
- On the other hand, time spent consuming media on mobile devices such as smartphones and iPads increased by 10 minutes a day (from 5 minutes in 2011 to 15 minutes in 2013).
- With the increase in mobile media use and the decrease in other screen media use, total screen time among those up to 8 years old is down an average of 21 minutes a day to just less than two hours a day.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji