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More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), books (67%), clothing (63%), household goods (38%), and office supplies (30%).

Below, additional key findings from the report, which was based on data a survey of more than 1,000 US consumers.

Top Purchase Drivers

  • 80% of consumers surveyed are more likely to purchase a product online when offered free shipping, and 66% when offered one-day shipping.
  • 64% of consumers are more likely to purchase when offered free returns and exchanges.
  • 30% would spend more than $1,000 on a product online with free shipping and returns, compared with 10% who would do so without free shipping and returns.

Amazon.com

  • 95% of consumers surveyed purchased something from Amazon.com in the past year.
  • 40% of shoppers are willing to purchase any type of product from Amazon.
  • Consumers are somewhat hesitant to purchase groceries and luxury goods from Amazon, though the majority would still do so.

Omni-Channel Shopping

  • 64% of consumers surveyed have used their mobile device to research products while in a brick-and-mortar store.
  • 52% say they would be more likely to shop at a retailer offering in-store navigation on a mobile device, and 59% would be more likely to shop at a store offering self-checkout via a mobile device.
  • 44% of consumers say they want product recommendations based on past purchases from brick-and-mortar retailers, similar to what Amazon offers online.

About the research: The report was based on data from a survey of 1,046 US consumers who were asked about their spending behaviors in 2013.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji