This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 607,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

by   |    |  46,539 views

More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), books (67%), clothing (63%), household goods (38%), and office supplies (30%).

Below, additional key findings from the report, which was based on data a survey of more than 1,000 US consumers.

Top Purchase Drivers

  • 80% of consumers surveyed are more likely to purchase a product online when offered free shipping, and 66% when offered one-day shipping.
  • 64% of consumers are more likely to purchase when offered free returns and exchanges.
  • 30% would spend more than $1,000 on a product online with free shipping and returns, compared with 10% who would do so without free shipping and returns.

Amazon.com

  • 95% of consumers surveyed purchased something from Amazon.com in the past year.
  • 40% of shoppers are willing to purchase any type of product from Amazon.
  • Consumers are somewhat hesitant to purchase groceries and luxury goods from Amazon, though the majority would still do so.

Omni-Channel Shopping

  • 64% of consumers surveyed have used their mobile device to research products while in a brick-and-mortar store.
  • 52% say they would be more likely to shop at a retailer offering in-store navigation on a mobile device, and 59% would be more likely to shop at a store offering self-checkout via a mobile device.
  • 44% of consumers say they want product recommendations based on past purchases from brick-and-mortar retailers, similar to what Amazon offers online.

About the research: The report was based on data from a survey of 1,046 US consumers who were asked about their spending behaviors in 2013.


Join over 607,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment

Comments

  • by Robin Williams Fri Dec 6, 2013 via web

    Shopping online is the most convenient way for making purchases. The Internet allows you to easily compare products and prices

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!