Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Most Commonly Used Email Marketing Tactics

by Ayaz Nanji  |  
March 3, 2014
  |  4,331 views

The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.

Perhaps not surprisingly, most marketers (80%) say they focus on "creating relevant and compelling content" in their emails. The next most popular tactics are personalization (72%) and segmentation (61%).

Other popular tactics are integrating email with other channels (55%), engaging email subscribers via social media (42%), and testing email messaging (42%).

Below, additional key findings from the report, which was based on data from a survey of 518 global marketing and sales decision-makers.


Effectiveness

  • 51% say creating relevant and compelling content is the most effective email tactic.
  • 15% say personalization is most effective and another 15% pick segmentation.

Difficulty


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!