Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps

by Ayaz Nanji  |  
March 12, 2014

Two-thirds of American mobile users (66.8%) now own smartphones (as of January 2014), up 7% since October 2013, according to recent data from comScore.

Apple ranks as the top smartphone manufacturer, with a 41.6% share of US smartphone subscribers, and Samsung is second with 26.7%. The market share of both companies improved since October, according to comScore's analysis.

LG is the next most popular manufacturer (6.9% market share), followed by Motorola (6.4%), and HTC (5.4%).

Below, additional findings from the report, which was based on data from January 2014.

Platform Market Share

  • Android ranks as the top smartphone platform, with a 51.7% market share (a -0.5 percentage point change from October)
  • Apple is second with a 41.6% share (+1.0 point change since October),

Top Mobile Web Properties and Apps

  • Google Sites rank as the top Web property on smartphones, reaching 89.4% of the US mobile media audience, followed by Facebook (86.6%), Yahoo Sites (86.2%), and Amazon Sites (69.0%).
  • Facebook ranks as the top smartphone app, reaching 77.6% of the US app audience, followed by Google Play (52.4%), YouTube (49.7%), and Google Search (48.9%).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by MR Wed Mar 12, 2014 via web

    Where is WhatsApp in this list?

  • by Cash One Thu Mar 20, 2014 via web

    I think whats app should include in this list.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!