Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent report from Adroit Digital.

The survey of 2,000 US Millennials (defined as consumers age 18-33) found that 40% of them say they feel the same level of loyalty as their parents, and 24% say they feel more.

Just under one-third (31%) say they feel less brand loyalty than their parents, and 5% say they feel none at all.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji