YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.

In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.

On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform's referrals to websites have the lowest average bounce rate (43.19%), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).

Although Google+ and LinkedIn drive the fewest social referrals to Shareaholic's network, they also bring in some of the most engaged visitors, according to the research:

  • Google+ users, on average, spend more than three minutes diving into content on websites shared by connections in their circles; they also visit 2.45 pages during each visit and bounce only 50.63% of the time.
  • LinkedIn users spend 2:13 minutes on average on each link they click, viewing 2.23 pages with each visit, and bouncing 51.28% of the time.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji