Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.

Overall, 70% of American mobile subscribers of all ages are smartphone owners, the analysis of 1Q14 survey data found. Moreover, smartphone penetration continues to grow, with 85% of recent buyers having selected a smartphone when purchasing their new handset.

The most popular operating system for US smartphones is Android (52% of all phones). Apple's iOS is the second most popular platform (42%), followed far behind by Windows Phone (3%), and Blackberry (2%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji