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Facebook Users Engage With Brands Most on Fridays

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Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found.

Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%).

Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday; again, Sunday had the lowest share (6.4%) of brand video views.

Below, additional key findings from the report, which was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands.

Engagement Type by Day

Interactions were highest on Fridays for every type of Facebook action examined in 1Q14:

  • 17% of all comments
  • 16% of all likes
  • 6% of all shares

Engagement by Post Type

  • Facebook posts with images had the highest engagement rates in 1Q14.
  • Engagement with video posts was up 25% year over year and 58% quarter over quarter.

About the research: The report was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands (260 billion Facebook ad impressions, 226 billion Facebook post impressions).

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Kimmy Burgess Tue May 6, 2014 via web

    Social media is used as a vital instrument for branding. Facebook is the best platform to advertise and brand.Weekend days shows the highest no. of visitors as people are relaxed from there work and stress after their hectic weekdays schedule.Friday is the day to relax and socialize.

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