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Smartphone penetration has climbed to 70% of all adults in the United States (169 million people) in May, up 4% from February levels, according to recent data from comScore Mobile Metrix.

Apple ranked as the top smartphone manufacturer in the time period examined (March through May), with 41.9% of US smartphone subscribers (up 0.6 percentage points from the period ending February).

Samsung ranked second with a 27.8% market share (up 0.8 percentage points), followed by LG (6.5%), Motorola (6.3%), and HTC (5.1%).

Smartphone Platforms

Android ranked as the top smartphone operating system in May 2014, with a 52.1% market share, followed by Apple with 41.9% (up 0.6 percentage points from February), Microsoft (3.4%), BlackBerry (2.3%), and Symbian (0.1%).

Smartphone Apps

Facebook ranked as the top smartphone app in May, reaching 76.4% of the app audience, followed by Google Play (51.8%), YouTube (51.7%), and Google Search (49.2%).

About the research: The report was based on data from a combination of panel and census-based measurement methods.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji