Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.

Some 43% of CMOs and 50% of CIOs say their relationship with the other has improved over the past year.

Moreover, 23% of respondents say collaboration between the two groups is currently at the right level, up substantially from the 10% of respondents who last year said collaboration was at the right level.

However, the two groups remain at odds on various issues, especially regarding the speed at which new digital initiatives are being implemented.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji