What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?

Fractl, a digital agency, recently set out to tackle those questions by examining how people react to a set of currently popular images.

The researchers took 50 of the top 100 images from Imgur.com over a three-month period, as voted on Reddit.com, and surveyed 800 people age 18-54 to to find out which emotions each image evoked. The responses were then categorized using Robert Plutchik's Wheel of Emotions, schema.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji