What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
Fractl, a digital agency, recently set out to tackle those questions by examining how people react to a set of currently popular images.
The researchers took 50 of the top 100 images from Imgur.com over a three-month period, as voted on Reddit.com, and surveyed 800 people age 18-54 to to find out which emotions each image evoked. The responses were then categorized using Robert Plutchik's Wheel of Emotions, schema.