The report was based on an analysis of 27,517 Amazon listings of 315 brands in six verticals: beauty, fashion, hair care and color, home care, personal care, and watches and jewelry.
Amazon had the best prices online for 95% of the beauty listings examined, 92% of the fashion listings, 90% of the hair care and color listings, 81% of the personal care listings, and 81% of the watches and jewelry listings.
Amazon also consistently had the lowest prices for popular brands within those categories. For example, 92% percent of L'Oréal products were priced lower on Amazon than on any other online retailer site, and the same was true for 87% of Procter & Gamble listings.
Wal-Mart undercut Amazon’s price more than any other e-commerce site, accounting for 16% of the instances when Amazon had the higher price.
Below, additional key findings from the report.
The Secret to Amazon's Success
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji