Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.

The report was based on data from a survey of 600 respondents in the United States. "Empty-Nesters" were defined as women over the age of 45 who do not have children living at home under the age of 18.

Nearly three-quarters (71%) of this group say they disagree with the frequent portrayal of them as women who are "behind the times" and disengaged with pop-culture.

Moreover, 68% consider themselves independent thinkers, and 58% identify themselves as front-runners for trying the newest thing.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji