Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.

The report was based on data from a survey of 1,005 members of Generation Z (age 16-20) and 1,016 members of Generation Y (age 21-32). Respondents came from the United States, Brazil, Canada, China, Germany, India, South Africa, Sweden, Turkey, and the United Kingdom.

Some 17% of respondents from Generation Z want to start a business and hire others someday, compared with 11% of respondents from Generation Y, the survey found.

Moreover, only 28% of Generation Z say money would motivate them to work harder and stay with their employer longer, as opposed to 42% of Generation Y.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji