The report was based on data from a survey of 1,005 members of Generation Z (age 16-20) and 1,016 members of Generation Y (age 21-32). Respondents came from the United States, Brazil, Canada, China, Germany, India, South Africa, Sweden, Turkey, and the United Kingdom.
Some 17% of respondents from Generation Z want to start a business and hire others someday, compared with 11% of respondents from Generation Y, the survey found.
Moreover, only 28% of Generation Z say money would motivate them to work harder and stay with their employer longer, as opposed to 42% of Generation Y.
Take the first step (it's free).
You may also like:
- Meet the Parennials (Millennial Parents)
- Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]
- The Most Annoying Types of People on the Internet [Infographic]
- The Next Decade of E-Commerce: A Shift From Intent to Discovery
- The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends