Some 98% of the top brands in the world have a Twitter account, and 94% tweet at least once a day, according to a recent report from Simply Measured.

The report was based on data from 136,834 tweets and 23,330,738 retweets, replies, mentions, and favorites sent in the third quarter of 2014 by the brands on the Interbrand 100 list.

Nearly half (49%) of the brands examined tweeted 1-5 times per day on average in 3Q14, and 36% tweeted 6-25 times per day, the analysis found.

Just 9% of the Interbrand 100 tweeted more than 25 times per day, on average, and only 4% tweeted less than once a day.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji