Some 98% of the top brands in the world have a Twitter account, and 94% tweet at least once a day, according to a recent report from Simply Measured.

The report was based on data from 136,834 tweets and 23,330,738 retweets, replies, mentions, and favorites sent in the third quarter of 2014 by the brands on the Interbrand 100 list.

Nearly half (49%) of the brands examined tweeted 1-5 times per day on average in 3Q14, and 36% tweeted 6-25 times per day, the analysis found.

Just 9% of the Interbrand 100 tweeted more than 25 times per day, on average, and only 4% tweeted less than once a day.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji