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What Consumers Dislike About Mobile Email

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Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.

The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.

Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don't like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).

Some 18% of respondents say they have no problems at all with their mobile email experience.


Overall, nearly three-quarters of respondents (73%) say they use their mobile phones to access one or more email accounts.

There is significant variation in use by age, with 93% of 33-38-year-olds saying they use their mobile phones to access email, compared with just 21% of those age 81 and older.

About the research: The report was based on data from a survey of more than 1,000 US consumers.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Really? Mon Jan 12, 2015 via web

    Did this piece really finish on the ground breaking insight that 33-38 year olds use their mobiles to check email more than those aged 81+?

    Wow. Congratulations Sir. What a stunning insight.

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