NFL teams now have 13.2 million followers on Twitter in total, and teams have increased their follower base by an average of 27% since August 2014, according to a recent report from Encore Alert.

The New England Patriots have the most followers of any team (1.17 million), the analysis found. However, that lead is partly a reflection of the team's large market size.

To determine which organizations have the most engaged fans on Twitter, not just the largest markets, the researchers examined how many followers each NFL team has per 100 residents.

By that measure, the Green Bay Packers come out on top with 40.2 followers per 100 residents; the New Orleans Saints (39.9) are second, followed by the Pittsburgh Steelers and Buffalo Bills.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji