Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people most likely to send cheerful tweets about?
Brandwatch recently set out to answer those questions by examining hundreds of thousands of tweets sent between November 2013 and November 2014. The researchers used the Brandwatch analytics platform to look for tweets containing certain emotional phrases, such as "good day," "bad day," "love life," and "hate life." The results were then broken down by location, gender, and keywords that might indicate topic (such as "family," "work," "money," etc).
Below, key findings from the report.
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