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Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.

The report was based on mobile app data from January 2015. Localytics examined the total number of sessions each hour relative to the daily maximum amount of sessions in an hour (in other words, 100% on the charts indicates the hour that the most sessions occurred).

All times are Coordinated Universal Time, so the data reflects behavior locally.

Most apps follow a similar pattern, with usage rising in the early morning as people start their commutes, then leveling off throughout the day, the analysis found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji