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What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?

Stone Temple Consulting recently set out to answer those questions by examining a sample of 138,635 tweets of various type (text-only, photo, video, etc.) from a range of account types (40% people/brands with 10,000 or more followers).

The vast majority of tweets are still not making it into search results, with only 7.4% of the sample tweets getting indexed by Google, the analysis found.

However, tweets from accounts with 1M+ followers have a much higher likelihood of getting indexed, with 21% of such messages appearing in search results.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji