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Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen.

More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found.

Some 71% of households that subscribe to streaming video services are white, 12% are Hispanic, 10% are black, and 5% are Asian-American, according to Nielsen.

Below, additional findings from Nielsen's NPM panel and SVOD market break.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji