Most marketers now consider their firm as either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.

However, many marketers are still relatively new to mobile advertising, with 14% saying they are just starting out and 22% saying they are still inexperienced (the total is greater than 100% because of rounding).

Below, additional key findings from the report, which was based on data from a survey of 200 US organizations that spend on some form mobile advertising.


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji