BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute.

The report was based on data from a survey conducted in 1Q15 of more than 61,000 consumers living in the world's 15 largest economies.

BMW took the top spot this year from The Walt Disney Company, which was first on the list in 2014. Google ranks as the second most reputable company.

The rest of the top 10 are Daimler, Rolex, Lego, The Walt Disney Company, Canon, Apple, Sony, and Intel.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji