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How Small Businesses Are Using Social Media [Infographic]

by Ayaz Nanji  |  
May 20, 2015

Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.

The following are some additional key findings from the report:

—38% of respondents expect to spend more employee time on social media this year.

—30% of businesses that use an outside agency/consultant for social media plan to decrease spend in 2015, compared with 12% that plan to increase spend.

—30% of respondents expect an increase on social media advertising spend this year, and 25% expect spend to remain flat; 21% expect a decrease in ad spend.

Check out the infographic for more insights from the report:

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Dawn Thu May 21, 2015 via web

    Great post, Ayaz....We're moving more toward the digital marketing going forward and this post just confirms we're on the right track...Thanks!!!!

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