The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.
The following are some additional key findings from the report:
—38% of respondents expect to spend more employee time on social media this year.
—30% of businesses that use an outside agency/consultant for social media plan to decrease spend in 2015, compared with 12% that plan to increase spend.
—30% of respondents expect an increase on social media advertising spend this year, and 25% expect spend to remain flat; 21% expect a decrease in ad spend.
Check out the infographic for more insights from the report:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji