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How Influential Are Mobile App Star Ratings?

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Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive.

Moreover, 59% of consumers say they usually or always check the an app's ratings and reviews before downloading, even if everything else checks out.

The report was based on data from 160 million app interactions, as well as Apptentive’s 2015 Consumer Survey, which polled 350 US smartphone owners about how star ratings and reviews influence decisions on platforms such as Apple's App Store and Google's Play Store.

Some 96% of respondents say they would consider downloading an app with a 4-star average rating in an app store; 50% would consider downloading an app with a 3-star rating; only 15% say they would consider downloading an app with a 2-star average rating.


Increasing from a 2-star average rating to a 5-star average rate leads to a 570% expected jump in app store conversions, according to Appentive's analysis.

About the research: The report was based on data from 160 million app interactions, as well as Apptentive’s 2015 Consumer Survey, which polled 350 US smartphone owners about how star ratings and reviews influence decisions on platforms such as Apple's App Store and Google's Play Store.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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