The report was based on data from 1.2 billion email opens that occurred between January and March 2015 in the United States. The emails were sent by Movable Ink’s customer base, which includes more than 250 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries.
Some 50% of the email opens tracked occurred on a smartphone, and 17% occurred on a tablet, the analysis found; the remaining 33% of opens occurred on a desktop computer.
Below, additional key findings from the report.
Opens by Device Type
Some 41% of the email opens tracked in 1Q15 occurred on an iPhone; 33% occurred on a desktop computer; 16% on an iPad; 7% on an Android phone; and 1% on an Android tablet.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji