Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Fortune 500 Companies Engage Job Seekers on Twitter

by Ayaz Nanji  |  
May 28, 2015
  |  1,075 views

Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main Twitter handle to engage job seekers, according to a recent report from Software Advice.

The report was based on an analysis of the Twitter accounts of the companies on the 2014 Fortune 500 list, as well as data from a survey of 160 job seekers in North America age 18-65.

Some 38% of tweets sent by recruiting-specific handles of Fortune 500 companies are about job openings; other common subjects are highlighting specific employees (19%) and sharing information about company events (17%).

Below, additional key findings from the report.


Job Seekers

Some 58% respondents say they have used Twitter for job-seeking purposes in the previous six months.

Two-thirds of respondents who have used Twitter for job-seeking purposes look at company profiles; 55% follow companies they want to work for.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!