Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main Twitter handle to engage job seekers, according to a recent report from Software Advice.
The report was based on an analysis of the Twitter accounts of the companies on the 2014 Fortune 500 list, as well as data from a survey of 160 job seekers in North America age 18-65.
Some 38% of tweets sent by recruiting-specific handles of Fortune 500 companies are about job openings; other common subjects are highlighting specific employees (19%) and sharing information about company events (17%).
Below, additional key findings from the report.
Some 58% respondents say they have used Twitter for job-seeking purposes in the previous six months.
Two-thirds of respondents who have used Twitter for job-seeking purposes look at company profiles; 55% follow companies they want to work for.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji