Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?

To find out, MailChimp examined 214,000 campaigns with emojis in the subject line sent by brands since February 2015, when the platform officially added support for them.

The registered trademark is the most used emoji by marketers in email subject lines, the analysis found.

The big-eyed happy emoji is the next most-used, followed by the smiley with heart eyes, the heart, and the standard smiley face.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji