Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.

The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.

Just under a quarter (23.5%) of respondents say they would be willing to pay $10-$20 at most for the television channels of their choice; 18.4% would be will to pay $21-$30 at most.

The television channels consumers would be most interested in including in their DIY packages are the major networks (ABC, CBS, NBC, FOX, PBS), the Discovery Channel (62% would choose), the History Channel (57.7%), and the National Geographic Channel (51%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji