Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.
The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.
Just under a quarter (23.5%) of respondents say they would be willing to pay $10-$20 at most for the television channels of their choice; 18.4% would be will to pay $21-$30 at most.
The television channels consumers would be most interested in including in their DIY packages are the major networks (ABC, CBS, NBC, FOX, PBS), the Discovery Channel (62% would choose), the History Channel (57.7%), and the National Geographic Channel (51%).
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