Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.

The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.

Just under a quarter (23.5%) of respondents say they would be willing to pay $10-$20 at most for the television channels of their choice; 18.4% would be will to pay $21-$30 at most.

The television channels consumers would be most interested in including in their DIY packages are the major networks (ABC, CBS, NBC, FOX, PBS), the Discovery Channel (62% would choose), the History Channel (57.7%), and the National Geographic Channel (51%).

Below, additional key findings from the report.

Switching Providers

  • 7.7% of respondents have switched cable/satellite providers in the previous three months, up 2% year-over-year.
  • 3.1% of respondents say they are planning to switch to an online app or rental service instead of a cable/satellite service in the next six months; 4.8% say they are planning to cut their cable/satellite service altogether.

Satisfaction

  • 75.8% of respondents are satisfied or very satisfied with their cable/satellite provider; 24.2% are dissatisfied, up 2 percentage points from last year.
  • 71.7% of people who are dissatisfied with their service say they do not like the rising fees.

About the research: The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji