Which email tracking platforms do marketers most use and and most like?
To find out, G2 Crowd recently examined 640 or so evaluations of email tracking tools on its software-review platform. The evaluations were by business, marketing, and analytics professionals.
Email tracking platforms were defined in the report as dedicated programs used to monitor email opens, link clicks, and downloads. Features of these tools also usually include email scheduling and reporting for time of open, location, and device type.
The researchers ranked the tools based on customer satisfaction scores and the size of their market presence.
Some 86% of all reviewers say the email tracking tool they currently use meets their requirements, and 86% say they would be likely to recommend the platform they use.
Yesware had the highest overall customer satisfaction score of all the tools examined in the report and was named a Leader, which means it is both highly liked by users and has a large market presence. ToutApp was also named a Leader.
SalesLoft and Cirrus Insight were named High Performers, which means they also have high customer satisfaction scores, but they have a smaller market presence.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji