Which email tracking platforms do marketers most use and and most like?

To find out, G2 Crowd recently examined 640 or so evaluations of email tracking tools on its software-review platform. The evaluations were by business, marketing, and analytics professionals.

Email tracking platforms were defined in the report as dedicated programs used to monitor email opens, link clicks, and downloads. Features of these tools also usually include email scheduling and reporting for time of open, location, and device type.

The researchers ranked the tools based on customer satisfaction scores and the size of their market presence.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji