Which email tracking platforms do marketers most use and and most like?
To find out, G2 Crowd recently examined 640 or so evaluations of email tracking tools on its software-review platform. The evaluations were by business, marketing, and analytics professionals.
Email tracking platforms were defined in the report as dedicated programs used to monitor email opens, link clicks, and downloads. Features of these tools also usually include email scheduling and reporting for time of open, location, and device type.
The researchers ranked the tools based on customer satisfaction scores and the size of their market presence.