How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including promotional emails, content-based newsletters, automated emails, and transactional messages.
Below, key findings from the analysis. To see definitions of the metrics, as well as how performance varies by region, check out the full report.
Unique Open Rates